Data-Driven Recommendations Drive 30% of Sales Volume on Rediff.com
Mumbai, India, May 22, 2015 – Rediff.com India Pvt. Ltd (NASDAQ: REDF) (“Rediff” or the “Company”), an India-based internet platform for content sharing and ecommerce, reported today that 30% of the sales volume on its ecommerce site is driven by its product recommendation system.
Rediff’s product recommendation system uses data-mining algorithms generated by product page views, search and browsing histories and shopping cart and purchase history to calculate the probability of a product being bought by different types of users. The output is then used to recommend relevant products to users ranging from a visitor with no shopping history to a visitor whose shopping behaviour is known.
“The Rediff internet platform has a very large following in India and is considered one of the leading online sources of news and entertainment content in the country,” commented Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd. “Our business strategy is to leverage this content-sharing audience by using our proprietary algorithms which recommend relevant products to visitors, thereby directing visitors to the ecommerce offering and creating value for both consumers and merchants.
“Our latest findings show that 30% of the sales attributed to our ecommerce site are the result of data-driven recommendations. We view this as a very encouraging indication that our strategy to grow Rediff into a leader of both content sharing and ecommerce is working,” concluded Mr. Balakrishnan.
About Rediff.com India Limited
Rediff India (NASDAQ: REDF) is an India-based internet platform for content sharing and ecommerce. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. For additional information, please visit http://www.investor.rediff.com.
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