Rediff Platform Offers Native Advertising Tool

Rediff Platform Offers Native Advertising Tool

Integrated articles designed to enhance audience experience

Tuesday, September 08, 2015

Mumbai, India – India. Ltd (NASDAQ: REDF) an India-based internet company which delivers digital content and commerce services, now enables advertisers to place Native advertisements on its platform.
Native advertisements are presented in the form of articles which blend in with other articles on the site, thus providing an integrated, non-intrusive user experience. The Company recently completed beta testing of the format and has now launched the facility for all advertisers.
The new advertising format has begun to generate traction among Rediff’s clients in the consumer technology, FMCG, banking finance and insurance sectors in India. Rediff commands a leading position in the Indian Internet Market with a 20% reach as measured by ComScore Media Metrix in a July 2015 report. Native advertisements are expected to help clients present their offerings in a format that is relevant to these users. The advertisements will appear on both the web as well as the mobile version of the site.
“Our business model is centered on our users, the vast majority of whom visit our website to consume content. We now have the ability to present these users with additional products and services via native advertisements in the form of articles. For our clients, this initiative aims to provide them with useful tools to improve the efficiency of their efforts.,” said Ajit Balakrishnan, Chairman and CEO of India Ltd.
About India Ltd. (NASDAQ: REDF) is an India-based internet company which delivers digital content and commerce services. Founded in 1996, is headquartered in Mumbai, India with offices in New Delhi, India and New York, USA. For additional information, please visit

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