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Rediff Labs Utilizes Data Sets to Reveal Hidden Statistics on Diseases and Women’s Conditions

Tuesday, December 16, 2014

Mumbai, India, December 16, 2014 - Rediff.com India Pvt. Ltd (NASDAQ: REDF)(“Rediff” or the “Company”), a premier worldwide online provider of news, information, communication, entertainment and shopping services to Indians worldwide, today announced that its Rediff Labs has revealed hidden statistics on deadly diseases and women’s conditions.

The data presented by Rediff Labs helped analyze how deaths due to the three deadliest diseases in India, respiratory disease, cardiovascular disease and diabetes, were on the decline while cancer was claiming more lives than before. Rediff Labs was also able to ascertain from the data changes in number of child deaths due to various causes that include premature birth, respiratory disease, diarrhoeal disease, birth suffocation and trauma. A third set of data focused on Malaria and Dengue, the two deadliest mosquito borne diseases, was presented on an interactive map so that users can find if their area is affected more by either disease.

Rediff Labs has created an interactive maps platform to give users a snapshot view of women's literacy and working women's population across India. From the data gathered by Rediff Labs, users can use the interactive maps to view which parts of India consist of the highest women's literacy rates and the highest working women's population compared to areas that are lagging behind. The interactive maps allow users to view details of the statistics mapped and zoom and pan the map to explore any part of India in depth.

Ajit Balakrishnan, Chairman and CEO of Rediff, commented “Our proprietary Rediff Labs aggregates and analyzes large data sets to uncover statistics that paint a new picture on issues such as deadly disease mortalities as well as the literacy and employment rates of Indian women in various districts. We feel that Rediff Labs is part of the next generation of news services that users demand, offering news in an interactive and visual format backed by large data sets. In an age of big data, the challenge is to interpret that data into something easily understood and meaningful and we believe Rediff Labs accomplishes that for our users.”

Interested users may visit some of the Rediff Labs offerings at labs.rediff.com:
Deadliest diseases decline in India
Are women in your constituency literate?
Where India's working women reside

About Rediff.com

Rediff.com (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services to Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, India and New York, USA.

Safe Harbor Statement

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

Contact:
Phil Carlson / Thomas Mei
KCSA Strategic Communications
212-896-1233 / 1208
Rediff@kcsa.com

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