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Rediff’s Powerful Algorithms Responsible for One of the Most Efficient Response and Query Resolution in Indian Online Shopping Industry

Tuesday, May 5, 2015

Mumbai, India - Rediff.com India Pvt. Ltd (NASDAQ: REDF) (“Rediff” or “the Company”), India-based internet company which delivers digital content and commerce services, announced today a superior rating of its user query response and resolution times by Akosha OneDirect, a social CRM platform that aggregates consumer queries across online channels onto a single dashboard.

In March 2015, Rediff.com responded to shopping related queries on social media in less than two hours, as opposed to the average of 1.5 to 6 days taken by industry competitors. The Company also recorded a quick turnaround time for query resolution, reaching a solution in less than 5 days. Akosha OneDirect, rated Rediff’s response and resolution times superior to its peers in the online industry in India.

This industry-leading response time is facilitated by Rediff’s Customer Delight Centre which uses algorithms to compile order-related queries placed by consumers across multiple channels, including phone and email, in real time. Rediff’s expertise in data engineering led to the creation of these algorithms, which auto-detect the key content of queries submitted by customers via email, thus streamlining and improving resolution time. The system enables classification of queries and batch processing to deliver responses to similar queries simultaneously. The essential information is extracted and provided to the service agent instantly, thereby facilitating faster responses and query resolution, and in turn satisfying customers.

“Our platform serves an audience of more than 16 million users in India every month, which is growing at 30% year-over–year, as reported by ComScore Media Metrix. We are in an advantageous position to efficiently meet the information needs of this expanding user base with robust data analytics and algorithms, thus helping us win over the confidence of our customers,” said Ajit Balakrishnan, Chairman and CEO, Rediff.com India Ltd.

About Rediff.com India Limited
Rediff India (NASDAQ: REDF) is an India-based internet company which delivers digital content and commerce services. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. For additional information, please visit http://www.investor.rediff.com.

Safe Harbor
Except for historical information and discussions contained herein, statements included in this release may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as “may”, “will”, “aim”, “will likely result”, “believe”, “expect”, “will continue”, “anticipate”, “estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objective”, “goal”, “project”, “should”, “will pursue” and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

Investor Contacts:
KCSA Strategic Communications
Philip Carlson / Elizabeth Barker
+1 212.896.1233 / +1 212.896.1203
pcarlson@kcsa.com / ebarker@kcsa.com

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