Home > Press Release > 2015

Rediff Platform Offers Native Advertising Tool

Tuesday, September 8, 2015

Rediff Platform Offers Native Advertising Tool

Integrated articles designed to enhance audience experience

Tuesday, September 08, 2015

Mumbai, India – Rediff.com India. Ltd (NASDAQ: REDF) an India-based internet company which delivers digital content and commerce services, now enables advertisers to place Native advertisements on its platform.
Native advertisements are presented in the form of articles which blend in with other articles on the site, thus providing an integrated, non-intrusive user experience. The Company recently completed beta testing of the format and has now launched the facility for all advertisers.
The new advertising format has begun to generate traction among Rediff’s clients in the consumer technology, FMCG, banking finance and insurance sectors in India. Rediff commands a leading position in the Indian Internet Market with a 20% reach as measured by ComScore Media Metrix in a July 2015 report. Native advertisements are expected to help clients present their offerings in a format that is relevant to these users. The advertisements will appear on both the web as well as the mobile version of the site.
“Our business model is centered on our users, the vast majority of whom visit our website to consume content. We now have the ability to present these users with additional products and services via native advertisements in the form of articles. For our clients, this initiative aims to provide them with useful tools to improve the efficiency of their efforts.,” said Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd.
About Rediff.com
Rediff.com India Ltd. (NASDAQ: REDF) is an India-based internet company which delivers digital content and commerce services. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, India and New York, USA. For additional information, please visit http://investor.rediff.com.

Safe Harbor
Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

News Release
Mandar Narvekar
Rediff.com India Ltd.
Investor Relations and Corporate Affairs Contact
Tel.: +91-22-6182 0000 Extn. 138
Email: investor@rediff.co.in

Investor Contacts:
KCSA Strategic Communications
Philip Carlson / Elizabeth Barker
+1 212.896.1233 / +1 212.896.1203
pcarlson@kcsa.com / ebarker@kcsa.com

© 2017 Rediff.com US - Investors - Advertise - Disclaimer - Privacy - Careers - Sitemap - Feedback - Terms of use